The Cheering Truck

Coca-Cola

In 2012, the Copa America was held in Argentina, but the home team wasn’t performing well. More than ever, they needed to hear all of Argentina cheer for them in order to classify and play in the 2014 World Cup. 

How could a whole nation’s support fit in a stadium meant for only 60 thousand people? To remedy this, we created The Cheering Truck: a truck able to gather the cheers of millions of fans and deliver it to the football players.