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Rule 18

Samsung

Rule 18

Samsung

The first rule not intended for the field

Rule 18

Samsung

Football teaches kids good values. Unfortunately, that’s not the only thing they learn. 

From the bleachers, parents act violently towards the referee, other parents, and even the kids. 

In order to protect them, we created alongside Samsung (sponsor of LaLiga) the Rule 18: the first card intended for the bleachers.

A rule that builds on the other 18 already in place in football
Parents act violently in football matches. Samsung offers a solution
 
Samsung’s Rule 18 is educating a lot of people
Can you imagine being able to kick out a spectator?
 

+30M PEOPLE REACHED

ISCARCUP MAKES IT OFFICIAL

+41K MEDIA IMPRESSIONS

0 CASES OF AGGRESSION

+640K AD VALUE

+30M PEOPLE REACHED ISCARCUP MAKES IT OFFICIAL +41K MEDIA IMPRESSIONS 0 CASES OF AGGRESSION +640K AD VALUE